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For conference providers digital is key
ZELFMADE develops Software as a Service solution "eventmachine meeting"

Hamburg, Feb 23, 2016. After designing the first configurator for the automated planning and calculation of corporate events, ZELFMADE GmbH goes live with its new product "eventmachine meeting". Conference hotels, venues and all providers of seminars or meetings can radically improve their conference business with "eventmachine meeting".

"Eventmachine meeting" is the first cloud-based SaaS solution for all hotels or conference venues to customize meetings directly on the supplier's website and to generate quotes automatically 24/7. Please find further information on the conference configuration solution's website at is going live
Plan corporate events easily online

Hamburg, 13.01.2014. The events agency ZELFMADE is putting eventmachine online, the app that makes planning corporate events incredibly easy.

Event planners in companies can put together their tailor-made corporate events in five simple steps and immediately obtain a reliable summary of costs. Be it a company anniversary, kick-off event, summer party or conference it has never been as easy to plan corporate events. Professional and well established service provision partners guarantee high quality nationwide.

Try it out now and plan your corporate events online!

Year's End Festivities and Anniversaries
Holding company management celebrates brands in new building

Hamburg, 17 Dec 2013. An event can hardly be more efficient than this: at the beginning of December, the 150 members of the management board of an international holding company celebrated not only Christmas but also the 30th and 40th anniversaries of their two most internationally well-known brands.

One week prior to the company celebration, the new building at their Hamburg site was completed on schedule, making it possible to include its dedication in the festivities with an extravagant programme of events and live cooking. It was a successful year's end celebration for event agency ZELFMADE, who added yet another world market leader to their list of clients from the service and logistics industry.

Company's 50th anniversary in Frankfurt am Main
Four-course menu for guests from 35 countries

Hamburg, 5 Nov 2013. Event agency ZELFMADE carried off a top-rate celebration, over a year in the making, for a new client from the pharmaceutical industry in the grand Bockenheimer Depot in Frankfurt am Main.

Around 800 guests were invited to experience this high-class anniversary celebration in the heart of Frankfurt. The celebration, arranged as part of the CPhl international trade fair, won over its guests from 30 countries not just with its sumptuous food prepared by renowned chef Karlheinz Hauser but also with its stylish design and diverse programme of events.

Event agency ZELFMADE was in charge of the complete anniversary design and the overall concept of the anniversary event, online management of attendees, time-consuming planning of technology and artist booking, as well as documenting and running this exceptional company anniversary celebration.

World market leader holds conference in Germany
Multi-day event motivates sales

Hamburg, 13 Aug 2013. Event agency ZELFMADE was commissioned with putting together and running the full programme of events as part of the international sales conference of a world market leader in the measurement engineering industry.

Besides putting together transportation for the conference attendees from places such as the US, China, Eastern Europe and even Germany, ZELFMADE specially chartered a boat to be the venue for an icebreaker event. Sumptuous food and team-building activities specially designed for the conference motivated sales on all days of the event and freed up room for new ideas, concepts and, last but not least, for great conversations.

Rock 'n' Roll and haute cuisine
Employee party for company anniversary

Hamburg, 5 Jul 2013. As part of a company anniversary, ZELFMADE thought up a lavish employee party at the select Süllberg hotel in Hamburg. In addition to first-class live acts such as The Baseballs, the anniversary theme was felt in every one of the evening's events, including the grand finale, the anniversary fireworks over the Elbe.

An extravagant corporate identity for the event was rapidly developed and the technologically complex production put together for the ballroom of the Süllberg, plus a variety of outdoor patios, to make the anniversary-year employee party something very special.

Sir Richard Branson as Keynote Speaker
Attendee management for entrepreneur conference

Hamburg, 15 May 2013. Woodstock for entrepreneurs: in March 2014, 3,000 entrepreneurs are expected at the CCH in Hamburg to take part in this exceptional conference where Sir Richard Branson will make an appearance as Keynote Speaker, among many other "rock stars" of this world.

Event agency ZELFMADE (Hamburg) quickly put together an online platform for attendee management and ticketing, which will be used to register all conference guests. Attendee management includes, apart from booking different packages, automated document sending and management of attendees on site, including check-in.

More about ZELFMADE attendee management: click here.

Pharmaceutical trade fair anniversary
Successful bid for company's 50th anniversary

Hamburg, 13 Feb 2013. Hamburg event agency ZELFMADE has once again successfully bid for a company anniversary, winning a new client from the pharmaceutical industry. Their comprehensive concept for the anniversary ranges all the way from finding a venue, comprehensive attendee management, sumptuous food and event design all the way to organizing the programme of events and documenting the anniversary celebration, set to take place in Frankfurt am Main.

Design Hostels in Europe's Major Cities
Grand Opening Party with Lexy & K-Paul

Hamburg, 15.06.2012. Besides locations in London, Dublin, Copenhagen and Berlin, the Generator Hostel has now also been officially opened in Hamburg city with a grand opening party.

The ZELFMADE event planning company designed the opening event as a combination of a branding corporate event for 200 international investors, bankers and VIPS and a stylish electro party for 700 hostel guests in the former Klockmann Haus at Hamburg's main train station, where the Beatles made their first ever recording, "Summertime".

Generator Hostels is Europe's leading hostel company with over 30,000 overnight guests a month and will develop other locations for design hostels, including Berlin Mitte and Barcelona, with Patron Capital Partners by 2013.

More: Grand Opening Party.

Not everything is scrap…
Anniversary of metal merchants

Hamburg, 27th March 2012. Around 650 guests from 10 countries were invited to celebrate the 25th anniversary of the company SJM Hamburg – one of the leading metal merchants in Europe – for which the event planning firm ZELFMADE selected the Hamburg Fischauktionshalle as the event location.

The guests, coming from India, the UK or the US, experienced an entertaining event with a harmonious mix of official programme points and highlights such as an elaborate fireworks display or the North-German star of soul Stefan Gwildis & Band. The coherent event design and planning as well as the individual care of all guests – from participation management to hotel and transfer booking – made the event a highlight for all involved at one of the most beautiful locations in Hamburg.

More on the anniversary: here.

In action across Europe
Kick-off tour of the new deepwater container terminal

Hamburg, 13th February 2012. The new “AAA deepwater port” – Germany’s only deepwater port – with the new Eurogate Container Terminal in Wilhelmshaven is set to be opened in August this year. Consequently, the importance of this major superlative logistics project was to be presented as part of a roadshow across Europe. ZELFMADE designed a flexible and compact draft for industrial buildings in Germany, Belgium, the Netherlands, Austria, Switzerland, the Czech Republic and Hungary. Even the work on-site with the tour cities by the ZELFMADE team ensured the success of this extraordinary kick-off tour.

Sustainable future
Expert discussion in an extraordinary location

Hamburg, 1st November 2011. “Sustainably shaping the future of urban maintenance” was the umbrella topic at the Wellingsbüttler Discussion in 2011, at which the management from HAMBURG WASSER and HAMBURG ENERGIE invited people to “Wasserkunst Elbinsel Kaltehofe”. With a complex event design, the event planning firm ZELFMADE drew the link between the historical exhibits and the innovative architecture of this extraordinary event location which was able to be used for an event of this size for the first time. Even the eleventh issue of the expert conference was consistently held climate-neutrally.

Click here for the meeting.

Energy from Braunschweig
Exclusively for customers in Hamburg

Hamburg, 17th September 2011. ZELFMADE comes out on top in the pitch for an exclusive customer event for our new customer BS|ENERGY and is further expanding the event planning firm’s customer base in the energy sector.

Sun over Hamburg
26th European Photovoltaic Solar Energy Conference and Exhibition

Hamburg, 13th September 2011. From 5th to 11th September 2011, Hamburg was once again the venue for the EU PVSEC – the most important event in Europe for photovoltaic and solar energy. ZELFMADE designed an innovative and top-quality exhibition party in the historical Speicherstadt in Hamburg for the globally operative technology group. The choice of location, the comprehensive video concept and the stringent multilingual design of the event not only convinced the predominantly Asian target group.

For more information on the exhibition event: HERE.

Strengthening the team
ZELFMADE expands its skills

Hamburg, 1st August 2011. Since August 2011, Nele Ebbinghaus (Bachelor of Engineering) has strengthened the ZELFMADE team as a project assistant. The engineer for event technology previously gained international experience in the Theatre Projects Consultants (UK) as an engineer for stage technology systems. The specialist for draft and implementation planning supervised projects in Dublin, Cannes, Shanghai and Muscat, among others.

Recycling part two
Green Capital live

Hamburg, 19th July 2011. With the Veolia Umweltservice & Consulting GmbH, ZELFMADE has gained one of the leading environmental service providers in Germany as a new customer. The Hamburg event planning agency, which itself is climate neutral, is holding the company’s summer festival as an employee incentive in the heart of Europe’s Green Capital 2011: the Hamburg harbour.

Hit Music Only
Strong festival brand

Hamburg, 17th May 2011. The event planning firm ZELFMADE is continuing its long-term cooperation with the ENERGY Group – Europe’s largest radio brand: as part of the expansion of the “NRJ Music Tour”, the event planner from Hamburg is laying the foundation stone for the renewed involvement of the Hanseatic City in the broadcasting group’s successful live concept.

25 years of recycling
Corporate anniversary with friends

Hamburg, Feb 23rd, 2011. With a precisely customized concept, ZELFMADE wins the tender to organize the corporate anniversary of one of Europe's leading companies in metal recycling & trading. The Hamburg-based event planning firm consolidated its reputation as a comprehensive event specialist - taking care of precise participation management, applying strident designs, and developing innovative and unmistakable content.

One year after
Media event for Deutsche Welthungerhilfe

Hamburg, Jan 11th, 2011. Marking the first anniversary of Haiti's disastrous earthquake on Jan 10th 2010, the German relief organization "Deutsche Welthungerhilfe" planned a media event to emphasize the significance of long-term sustainable support. ZELFMADE assisted this important event by locating a venue, providing detailed conceptual planning and communication with the authorities.

Safe boxes
Presentation at Hamburg's Freeport

Hamburg, Nov 5th, 2010. As part of the German conference of interior ministers, a new system for monitoring transport chains in a continuously growing global trade was presented to select state secretaries and councils of the interior. On behalf of EUROGATE, Europe's leading container-terminal and logistics group, ZELFMADE carried out the presentation of the innovative concept in Hamburg's harbour.

IT pays
International live communication

Hamburg, Sept 27th, 2010. As part of a large-scale employee event at the company's headquarters, Lidl International employed the consulting services of ZELFMADE for the first time.

Motivated along the Rhine
Team spirit in Cologne + Düsseldorf

Hamburg, Aug 13th, 2010. For the fourth time now, Lidl's best trainees were invited to demonstrate their skills as part of the national training project "SUPERAZUBI ON TOUR". Close to 600 trainees independently managed 36 branches in the Cologne/Düsseldorf area, worked in administrative units or central warehouses, and displayed their social conscience by supporting local foodbanks.

Once again, ZELFMADE´s event planning demonstrated its wide range of services, covering the sophisticated participant management, complex event formats, as well as content- and film production.

Experiencing sustainability
A climate-neutral company

Hamburg, May 17th, 2010. With effect from Jan 1st 2009 ZELFMADE retroactively became Germany's first event planning firm to be certified as "climate-neutral" by myclimate Deutschland gGmbH. All greenhouse emissions created by the company were compensated for by way of investing in myclimate projects.

myclimate projects meet the highest standards (Gold Standard) and effectively reduce the emission of greenhouse gases at the source, by replacing environmentally detrimental energy sources with clean ones. High-level transparency and verifiable reduction of emissions over the entire production cycle are myclimate's highest priorities. myclimate only supports projects in renewable energy and energy efficiency.

Live at the harbour
Birthday party with 1.2 mil guests

Hamburg, 11.05.2010. Im Rahmen des grössten Hafenfestes der Welt verantwortete die Eventagentur ZELFMADE erneut den Kernbereich um die Hamburger Landungsbrücken für die Behörde für Wirtschaft und Arbeit der Freien und Hansestadt Hamburg.
Neben maritimen Highlights wie dem Solar-Katamaran „PlanetSolar“ oder TUI Cruises „Rock-Liner“ war die Hauptbühne am Alten Elbtunnel der kulturelle Höhepunkt Hamburgs wichtigstem Public Events. Erstmalig übertrug unser Medienpartner ENERGY Hamburg komplette Konzerte von Selig, Stanfour oder Samy Deluxe live on air und ins Internet und stellte die Kompetenz Europas verbreitetster Radiomarke in unterschiedlichen Kanälen eindrucksvoll unter Beweis.

Hamburg, May 11th, 2010. Once again, and on behalf of the Council of Economy and Labour, ZELFMADE Live Events was in charge of the core area around the landing stages at "the world's largest harbour party".

Besides such maritime attractions as the solar-powered catamaran "PlanetSolar" or TUI Cruises' "Rock-Liner", our main stage at the old Elbe tunnel was considered the highlight of Hamburg's most important public event. For the first time, our media partner Energy Hamburg ran live broadcasts of Selig, Stanfour and Samy Deluxe on air and via the internet, thereby demonstrating their competence as Europe's most distributed radio brand.

Experiencing precision
New prospects for ZELFMADE

Hamburg, March 31st, 2010. The next few days hold something of an endurance test in store for us: We're moving! ZELFMADE ventures to where the air is thin, where taking the piano amounts to a superhuman feat, where customers and partners can sweat off 350 kilocalories during a single visit - should they opt to eschew the elevator, that is. The climb is rewarded with one of the most spectacular views over the harbour, Ottensen and Hamburg's newest buildings from up top.

With immediate effect you'll find us on the top floor of the high-rise building at Altona Station, Paul-Nevermann-Platz 5, 22765 Hamburg.

Water meets energy
Expert congress on climatic change

Hamburg, March 17th, 2010. ZELFMADE rekindles its friendship with HAMBURG WASSER, Germany's largest water supply and sanitation company. The Hamburg event planning firm is organizing the 10th Wellingsbüttler Talk "Public utility and climatic change", positioning the company as a major player in northern Germany's water management

Motivated employees

Hamburg, Dec 21st, 2009. For the fourth time now, Neckarsulm-based retailing enterprise Lidl carries out the training programme "SUPERAZUBI ON TOUR". 2010 renews ZELFMADE's role as Lidl's central partner for this project, which in view of its scale, is one of a kind. Some 550 trainees will get an early chance to display their sense of responsibility whilst participating in a number of events and activities spread across the Cologne/Düsseldorf area.

Hit Music in the Park
Stadium concept by ZELFMADE

Hamburg, Sept 7th, 2009. ZELFMADE consults the Energy Group - Europe's largest radio brand with over 10 mil daily listeners - on expanding its festival brand "Energy in the Park". The Hamburg-based company for live communication develops the concept for a mass event in Hamburg, thereby adding to existing formats in Berlin and Munich; from venue scouting to technical planning and enhancing sponsorships.

NYC Insinuations
Ingo Fast illustrates the ZELFMADE slogan

Hamburg, July 22nd, 2009. ZELFMADE confronts New York artist Ingo Fast with the tense interplay of live experience and conceptual clarity inherent in the new company slogan. The renowned illustrator caricatures "experience precision" in a playful, almost anarchic mood, tongue-in-cheek and furnishing our appearance with an insinuating note. Check out the remarkable unison of chaos and stringency here:

Expert congress on future technologies

Hamburg, May 19th, 2009. ZELFMADE wins the confidence of another public-sector customer: HAMBURG WASSER. The Hamburg event planner wins the tender with its fresh approach to events hosting discussions on urban public utilities

Live at heart
Hamburg's largest public event

Hamburg, May 11th, 2009. Once again ZELFMADE assumes responsibility for the core area of Hamburg's annual harbour celebration, this time on behalf of the city's Ministry of Culture, Sports and Media. The 2009 mega-event attracted 1.2 mil visitors to Hamburg's famous Landungsbrücken.

Exclusively matched
B2B event for the KME Group

Hamburg, March 17th, 2009. ZELFMADE designs a B2B-event on behalf of the KME Group - the world's leading company in copper and copper-alloy products. Clients of the industrial group experience the opening parade of the harbour's 820th birthday from what is architecturally perhaps the most unusual maritime location the city has to offer: the old Elbe tunnel's dome.

Experience precision
ZELFMADE gets a new outfit

Vienna/Berlin/Hamburg, March 3rd, 2009. With the help of "Brandcreation - Tangible Branding" a new appearance is developed for ZELFMADE Event Planning. Experience precision - also at

ZELFMADE moves logistics
EUROGATE's 10th anniversary

Bremen, Dec 11th, 2008. EUROGATE, Europe's leading container-terminal and logistics group, once more opts for ZELFMADE's concept at the tender. The event planning firm is to carry out the anniversary event for some 4000 guests.

Bank "banks" on ZELFMADE

Hamburg, Dec 8th, 2008. The inauguration event of Dresdner Bank's newest branch in Dec 2008 marks the second assignment of this new client.

Underground party
Friday night fever at Allianz

Hamburg, Oct 7th, 2008. In September 2008 ZELFMADE showed how to convert a grey underground parking lot into a glitzy employee venue as an incentive project for the northern German in-house staff in Hamburg's inner city.

Light in the tunnel
Illuminating the old Elbe tunnel

Hamburg, May 21st, 2008. On behalf of Hamburg's port authority and with the assistance of the KME Group, ZELFMADE implemented a sophisticated illumination of the old Elbe tunnel in Hamburg.

Trade motivates

Hamburg, Feb 13th, 2008. ZELFMADE wins its third consecutive tender for Lidl's large-scale training project, and assumes overall responsibility for concepts, implementation of all events, guest management, project documentation & evaluation.

Bremen's biggest
Summerfest for Daimler

Hamburg, Jan 27th, 2008. ZELFMADE becomes active on behalf of Daimler's Mercedes Benz plant at Bremen, organizing the anniversary summerfest 2008 for the area’s largest employer.