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Kick-off event

Customer: Germanwings

Location: Hamburg

Approx. 500 guests from business, politics and the arts

Developing a concept that enabled handpicked guests from the realms of business, politics and the arts to experience Germanwings as Hamburg's newest airline in an unusual yet highly brand-suitable ambience, prior to the site's official opening.

Taking into account the young and dynamic idea behind the brand, ZELFMADE transformed hip district St Georg's trendy "Golden Cut" with the help of large slides, video projections and even a redesigned external facade, thereby creating a "brand lounge" where guests could meet the crew, from flight hostess to board members.