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Brand festival

Customer: Astra

Year:
1999 - 2005

Location:
Hamburg

Participants:
Approx. 100.000 each year

Task:
Developing the traditional Brewery Festival into an astra-styled cult fest

Realization:
Rigorous artist-booking enabled us to establish a live festival in downtown Hamburg which not only acquired cult-status amongst the trendy target group, but also became one of the major marketing tools of beer's now-brand: the "World Astra Day".