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Public event

Customer: Holsten / Carlsberg Group

Location: Hamburg

Approx. 125.000 visitors

Conception and implementation of an event for the general public of Hamburg as part of the corporate anniversary.

ZELFMADE closed down the main traffic arteries surrounding the brewery and staged the "Holsten Friendship Day": Interactive modules and brand presentations, national and international top acts and an intricate anniversary fireworks display presented 125.000 visitors with the opportunity to celebrate their brewery live and open-air for an entire day.